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The importance of submitting your web site to a search engine is
paramount. If you consider the methods that most people use to
search the internet, you will begin to understand that the search
engines are how most people find what they are looking for on the
internet. Even though you may spend a great deal of time thinking
of a catchy easy to remember domain name, many people will forget
it, will be unsure of the exact spelling, or forget where that
dash was supposed to go in the name. These are just some of the
reasons that people will turn to a search engine to find your
particular web site.
Most sites can rely on search engines for any where from 40% to
a full 100% of their overall site traffic, depending on the types
and volume of other advertising sources in use. Even sites that
use zero advertising can rely upon search engines to send them
traffic, so long as the site is in the search engines databases.
The volume of traffic received from the search engine depends
strongly upon how well a site is positioned in the search engine
result pages (SERP’s) for keywords relevant to the stated purpose
and product/service offerings of the website. For best results,
a site seeking traffic from the search engines should be in the
first two pages of results --- generally the top 20 sites listed.
AN OVERVIEW OF THE MOST IMPORTANT SEARCH ENGINES
When looking at the statistics for various search engines and
the traffic generated by the search engines, it becomes even
more apparent that being listed in the search engine results are
crucial. According to http://www.searchenginewatch.com/, from
December of 2004, search specific search engine results were
derived from:
Google - 35%
Yahoo - 32%
MSN - 16%
AOL - 9%
Excite - 4%
AskJeeves - 2%
Others - 2%
These results are consistent with other search engine statistics
found on the Internet. Far and away Google and Yahoo are the top
two search engines that deliver results, followed by MSN and AOL.
Each of the above is a Spider Search Engine. Most of these sites
also include an internal Directory. A Directory and a Spider are
two different types of engines. A Directory is an organized set
of links put together by human beings. A Spider is software that
visits a site and archives what it finds. Some spiders archive
an entire site, while others archive only the first few hundred
words on each page. Google takes all of the data found on a
website and generates their SERP’s from all of the content taken
from a site.
Some of the most well known Directories are:
Yahoo
DMOZ.org (Open Directory)
LookSmart
HOW TO SUBMIT DIRECTLY TO POPULAR SEARCH ENGINE DATABASES
Below are direct submission links for some of the more popular
search engines-
Google- http://www.google.com/intl/en/addurl.html
Yahoo- http://search.yahoo.com/info/submit.html
MSN- http://search.msn.com/docs/submit.aspx?FORM=WSDD2
AOL (now takes all of their search results from the Google
database) http://www.google.com/intl/en/addurl.html
Excite- https://secure.ah-ha.com/guaranteed_inclusion/teaser.aspx
AskJeeves- has discontinued accepting submissions
http://sp.ask.com/docs/ad/p8a.html
AN OVERVIEW OF SEARCH ENGINE SUBMISSION SERVICES
Search engine submission services can be a great asset to those
who do not wish to spend the time or energy doing it themselves.
Different search engine submission services offer a variety of
pros and cons depending on what kind of service you are wanting.
www.addme.com offers a free submission service that will place
your web site into 14 different search engines. For a fee, based
upon how many sites you wish to submit, they offer a submission
services that places your web site into 1,500 search engines. The
paid services also offer a page analyzer and many other features.
www.freewebsubmission.com offers, as the name implies, a free
submission service. Signing up with them is a very simple
straightforward process. They offer a no frills type service,
just a cut and dry submission of your web site into 20 search
engines.
www.submitexpress.com is similar to addme.com in services
offered. You have a choice between a free submission service
that will place your site into 40 search engines, or a paid
service that will place your web site into a reported 75,000
search engines. They also offer special features with a paid
subscription. Prices are comparable to those at addme.com.
www.submit-it.com does not offer any free search engine
submission. They have only three available pricing packages
but do offer a number of special features that come with the
paid subscription.
AUTOMATE TASKS USING SEARCH ENGINE SUBMISSION SOFTWARE
Smart web site owners utilize search engine tools in the process
of getting their web site submitted to search engines. These
search engine tools automate much of the process for you and can
save you a great deal of time. Doing all of the necessary tasks
on your own would take hours upon hours to complete. Two examples
of search engine software tools Are Web Submission Gold, and
MaxmillianSoft MaxEasy Website Submitter.
The Web Submission Gold software optimizes web pages and submits
them to top ranking search engines, while tracking search engine
rankings and web site traffic. It also offers advice on how to
optimize your web pages as well as suggestions for keywords that
will increase your sites traffic. This product will support up
to five web pages and can generate a large amount of data for
you to analyze if you wish. This product retails for $349.00.
The MaxmillianSoft MaxEasy Website Submitter offers website
submission to 66 search engines. While other search engine
tools state that they will submit to more websites, it is rather
futile to worry about these other search engines that actually
provide very little traffic. Once MaxmillianSoft MaxEasy Website
Submitter places your website into Google, it will show up in
nearly all of the other search engine databases as well! Another
advantage of MaxEasy is that it is very simple so understand and
use. Why overload yourself with data that you do not need. Best
of all, this software retails for a mere $9.95, quite a price
difference!
HOW OFTEN TO SUBMIT YOUR SITE
One question that website owners often ask is “how often should
I submit my website to a search engine?” This will vary dependent
upon the search engine that you are utilizing. As a general rule
for search engines you should resubmit your website every time
you make any major changes or add new content to it. Others
recommend once every 90 days for spider search engines and once
for directories.
IN CONCLUSION
So as you can see there are many reasons to submit a website to
a search engine. Primarily, if you do not submit it, you will
hardly get any traffic whatsoever. If you want traffic, you need
to submit your website to the search engine databases; and if
you want more traffic than your competitors, then you need to
utilize a website submission tool that will allow you to stand
above the competition. If you do not want to spend a lot of your
time working to beat your competitors to the top of the search
engines, then you need to use a search engine tool, because most
likely they are using them too.
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ABOUT THE AUTHOR:
All articles in the Maxmillian*s Gold Series
are written by:
Ronald. J. Saunders, owner of http://www.Maxmillian.com
and
http://www.Maxmillian.net.
~~~ Maxmillian.com Provides Turnkey Website
Services ~~~
Our company provides a comprehensive service
of website
development, domain name selection and registration,
affordable hosting, and first class, high
quality web site
templates. We are your resource for website
authoring and
the home of MaxmillianSoft software. http://www.Maxmillian.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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